Create & launch your online course profitably and confidently
- Say hello to the #WFA Work From Anywhere life
EARLY ENROLLMENT
CLOSING SOON »
"Is this real life?"
Imagine being on vacation, seeing notifications that you have a new deposit in your account for $197 or $1595 from people purchasing your online course—
while you were brunching on the beach, exploring street art, or sipping a coconut…
That’s what happened to me.
Me on vacation, sippin' frozé thinking: "Is this real life?"
Course flops? Been there. No email list or social media following? Been there, too.
I created my first online course in 2011, and I’ve been helping others launch their courses ever since. Today, my courses have over 50,000 people enrolled around the world.
Today, I know what it takes to create & launch a profitable online course.
But this was me in 2011... creating my first online course.
I had just co-founded a startup, raised investment capital, and completed an accelerator program.
But after almost 2 years, we had no customers, no traction, and no hope.
So, here I was moving back in with my mom in a small apartment in Redondo Beach...
A few short months later, I tried launching my first online course, and it was a flop. I got 1 enrollment at $1,000.
I tried all the tactics I learned from "the pros" expecting to see an avalanche of enrollments... but it was a complete #fail. That's when I learned the difference between knowing all the tactics and having tact and a strategy to make them effective.
And then I joined Udemy and created my second online course...
If you're not familiar with Udemy, it's the place to publish and purchase online courses. Udemy has over 10,000 experts with online courses and millions of people taking online courses.
For almost 3 years, I worked at Udemy as a Course Launch Coach. I spoke to and advised dozens of experts on their course launches. The courses I created now have over 50,000 people enrolled around the world.
Then I was recruited by a beauty startup and created my third online course...
I worked closely with beauty professionals helping them grow their brands and businesses online. I developed and launched an online course that we rolled out to over 40,000 beauty professionals. What a time!
And then 7 months later I was unexpectedly laid off. And that's when opportunity after opportunity unfolded for me. In my first 30 days of being laid off, I earned over $10,000 and booked over $35,000—all because of my online courses. People trusted me as an authority!
So... enough about me...
You've spent years honing your expertise, creating content, growing your followers, and you're ready to build a profitable business around it.
"With Danielle's methodology, in 7 days, I made $6,500 in product & course revenue using the techniques learned in the class. I also increased my email subscribers by 2x and Instagram followers by 3x. "
-Lolita Walker, Founder of LolitaWalker.com
"Danielle is an incredible leader of future entrepreneurs. Her course and her expertise elevate everyone in her program. The course content is NEXT LEVEL, clear and purposeful, every single assignment helps you launch your course."
- Nadalie Bardowell, Founder of It's All You Boo
WATCH TARA'S VIDEO:
"Danielle helped me turn my blog into a course and make over $70,000 from my course launch. My business has changed entirely."
Have you been “on the verge of” or “about to” launch your blog, course, or business for far too long?
I’ve been there. And let me tell you… Once I realized these TWO things, everything changed. Want to know what they are?
#1: You DON'T need to hide away in a cave for 2 years to create The Perfect Online Course™
You can create what I call a MVC (Minimum Viable Course)—where you create your course content in just 1 day. This is all you need to start making money from pre-selling your course.
Does this actually work in practice? Uh, yeah!
"Using Danielle's amazing MVC system, I made $14,967 in revenue in 7 days. The MOST important thing it's taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides."
-Nicaila M.
"I was shocked. I was just having a conversation and BAM!!! $1500 baby! I am only at the beginning of module 1. #CourseFromScratch is absolutely a game changer. "
-CheRonda G.
#2: The success of your launch is not personal—it’s math. Either you have the numbers, or you need to get the numbers. It comes down to LMNOP:
L aunch
M ath
N ot
OP tional
Once I learned "Launch Math," I went from $1,000 course launch to a $20,000 launch to a $40,000 launch and so on…
It's a simple formula that makes it easy for you to predict how much money you'll make from launching your course.
“I signed a $5,000 consulting client today from one of my 8 pilot validation calls."
- Shadi M.
I have one course in beta with 3 students who each paid $500. I'm preparing to launch the second course shortly. Total from #CourseFromScratch is $1,500 with minimal effort.
- Nadalie B.
I was hired to MC Blavity's inaugural EmpowerHER Conference in NYC
INTRODUCING:
A LIVE program to help you create & launch your online course profitably—without the tech nonsense or content overwhelm.
- Select your profitable course topic and T.A.S.T.Y. course name that sells
- Position yourself as the brand authority in your niche
- Build your audience of MVPs (Most Valuable PAYERS)
- Get course sales before you even finish creating your course content
PART 1: THE COURSE
Step-by-step videos to help you create & launch your course in 60 days
I’m so literal, detailed, and thorough with my instructions and resources inside #CourseFromScratch. There’s little room for f* ups or mishaps.
Either you do the work and get the results, or you don’t do the work and don’t get the results. I'm here supporting you every step of the way.
PART 2: THE COMMUNITY
Live 24/7 support in our private community of course creators from around the world
PART 3: THE COACHING
Group Coaching Calls to get your questions answered LIVE and workshop your course launch
Celebrate your wins from the week, and set new goals for the upcoming week. You'll love the supportive community of other experts.
Receive tailored support during our weekly LIVE group Q&A calls.
I'm 100% dedicated to making sure you succeed in turning your expertise into your own premium online course.
Here's what you'll learn:
MODULE 0: INTRODUCTION
- What are the 3 Cs of launching your course and getting paid?
- What's an MVC?
- Set your course launch goal
“To date, I have 6 total signups at $497! I'm super geeked that within 6 weeks of joining #CourseFromScratch, I've made more than my money back and the next class will be pure profit. #receipts
- Eugene Bush, CEO of E-Tre Productions & Creator of The Producers Course
"Using Danielle's amazing MVC system, I made $14,967 in revenue in 7 days. The MOST important thing it's taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides."
- Nicaila Matthews Okome, Founder of Side Hustle Pro
MODULE 1: CUSTOMERS
- Select your course topic
- ID your Perfect Customer Profiles
- Grow your email list by 250 subscribers
"The program has helped me gain clarity on what to offer clients and bring in value that they will actually pay for. It has also helped me realize my own value and charge prices that reflect what I’m truly worth."
- Vanessa Smith, Founder of Mint Worthy
"4200 emails in 5 days. 24 people interested in my course that I haven’t completed yet. I guess governement contracts are hot."
- Cassandra Bradford Wilson, Founder of Genesis Preferred
"The roadmap provided keeps me on track and always knowing what to go back to and tweak or check off. That means more than money for me at this point! I gained 2,700 email subs since first starting two months ago."
- Lorell Hollandd, Founder of LorellLane.com
MODULE 2: CULTURE ADD
- Create your Brag Bank
- Write your Brand Authority Bio
- Create your Fancy Framework
"I learned to showcase my storytelling gift, which has measurably improved my Instagram post content. I gained the mental clarity and emotional intelligence needed so that I can charge what I am truly worth. The ongoing access to Danielle, an engaged online community, and insights about course-development tools have been invaluable."
- Michele Tapp Roseman, Founder of micheletapproseman.com
MODULE 3: CONTENT
- Create your TASTY course title and subtitle
- Outline your course's learning and doing objectives
- Create your Fancy Framework
"Danielle is an expert teacher. It's one thing to know what you know and another thing to know how to teach what you know. Danielle's years of experience working with course creators shows—she schools you in instructional design and she models it by structuring the curriculum in a clear, easy to follow way where one week builds upon the next. She also puts you into action and gets you out of your head. I'm a better business person and a better teacher because I now understand how to teach in a way that serves my clients better."
- Titilayo Tinubu Ali, Founder of Own Your Expertise
MODULE 4: CONVERSIONS
- Price your course
- Learn the 9 mental triggers of a launch
- What's a phone funnel?
- How to pre-sell your course
"With Danielle’s help, I sold out my first program and set up my course platform in a weekend. In just 2 months, I booked over $20,000 in course sales by promoting to my Instagram followers.”
- Mandela Schumacher-Hodge Dixon, Host of The Startup Couch, Forbes 30 Under 30
"I landed my first affiliate partner; I have $300 in sales; I got 45 emails in 1 day; I set up IG easily; I recently got the first sale that I did zero work for. Danielle’s low or no tech system is of utmost importance."
- Daniel Hunt, Founder of Loan Life
EXTRAS
- Weekly Q&A calls with Danielle
- 7-Day Email List Builder
- 3 FREE months of Teachable Pro
- Webinar From Scratch
- Tech Tutorials
- And even more extras!
"I would describe Danielle as amazing, thorough and ACCESSIBLE, which is awesome. The community is extremely supportive and motivating and the course provides the structure that I need. I'm SO grateful to have found all of the above!"
- Kimberly Blount, Founder of Real Life True You
LIMITED TIME BONUSES
Get the following when you enroll today...
($297 value)
No tech nonsense! Forget hiring an expensive designer/developer to create a custom course platform. You'll get FREE, immediate access to Teachable, and set your course up in an afternoon with no stress and no cost.
No begging your techie friend to help you
No posting desperately in FB groups
No wasting $5,000 on a designer/developer
No hundreds of hours down the drain
...I'll show you how to DIY the heck out of your course platform.
7-day Email List Builder
($497 value)
Do you know how unstoppable your brand & business become when you have your own email list? They say "the money is in the list" for a good a** reason. No list? No worries! My 7-day List Builder shows you how to build your email list from 0 to hundreds of people interested in learning from you in just 7 days….
Remember the time I helped the Kids Yoga Teacher with no email list get just 100 email subscribers and then do a $10,000 course launch in 30 days?
Yeah, we did that. Now it's time to recreate that for you.
Webinar From Scratch
($497 value)
This is how you'll SCALE YOUR COURSE SALES. Get the webinar slides & sequences that made me over $80,000 in course sales. Webinars are one of the best ways to sell your course. Email conversion rates are 1-3% whereas webinars can convert as high as 30%.
No hours of Googling & guessing
No buying an expensive Webinar training
No posting desperately in FB groups
No wasting $$$ hiring a designer to make your slides pretty for no reason
Let's get wicked with webinars. 🙂 With my help, you'll be a pro in no time.
PAY IN FULL BONUS
PAY IN FULL BONUS
LIVE SESSION WITH ME: Set up Your Instagram Automation & T.A.S.T.Y. Posts
($250 value)
We’ll implement for you the system that grew my Instagram followers to 20k of the RIGHT followers and made over $25,000 in 1 month as a result:
Research your Perfect Customer Profiles
Find similar target accounts
Set them up in the software
Optimize your IG bio
Create 4 pieces of T.A.S.T.Y. Content
Imagine growing to 20k followers in 1 year and making $25,000 from your product(s) through Instagram.
PAY IN FULL FOR #COURSEFROMSCRATCH, AND JOIN ME ON THIS LIVE SESSION
"I’ve been blown away by the response my 1st T.A.S.T.Y. post is receiving on Instagram. To date, the post has 600 likes, 140 comments, and I’ve gotten 30 interested course leads who opted in. All with only 2K followers!"
- Daria Wright, Hair & Makeup Artist
PAY IN FULL BONUS
$100k Course Launch Breakdown
($197 value)
You'll receive the EXACT launch timeline, emails, ads, & strategies behind my $167,639 course launch:
6-figure Launch Timeline
All Emails (email subject, copy, & performance)
Actual Ads (images & copy)
What Worked & What Didn't
Here's what previous clients are saying:
"With Danielle’s help, I sold out my first program and set up my course platform in a weekend. In just 2 months, I booked over $20,000 in course sales by promoting to my Instagram followers.”
- Mandela Schumacher-Hodge Dixon, Host of The Startup Couch, Forbes 30 Under 30
"I've gotten my first couple of paying clients and officially become an entrepreneur, which was a life goal of mine!
I'm now preparing for a broader launch and almost every day I feel like the course helps me with a different aspect of my business. Even the little things - going out and asking for/getting my first Instagram takeover opportunity or guest blog post, seeing good opener rates for my email broadcasts - are really exciting, motivating and confidence-building, and this course has helped me with all of them."
- Carly Helfand, Founder of 52CitiesBlog.com
“I've increased my email list, launched my course, had 3 people enroll, and secured a corporate client. I’ve gotten more service leads and inquiries this past month since starting the program than ever before!
I’m now gearing up for my second course launch with a higher price point. I’ve made my investment back and more importantly, feel more confident charging what I know is my value.”
- Tamera Darden, Founder of Darden Creative
"Danielle has taught me that I don't have to throw money away on Facebook Ads to launch my course. In 7 days I have subscribed 30 (very excited!) followers to my early-bird email list who want to know the minute my course launches. I've also added another 50 to my list who are super keen to watch my first Webinar next week. So that's 80 people, without running ads or sending ANY spammy messages!
Danielle has given me the confidence to step into my own power as an authority on my topic. I KNOW I've found the right mentor in Danielle. Her fluff-free approach is so refreshing, and it's been such a relief to have an expert in my corner."
- Kate Whillock, Founder of The 7 Second Edit
"My Instagram is booming with tons more engagement, and more people reaching out on DM to collaborate. I now have 3 accountability partners from the #CourseFromScratch community, pushing me to finish each step.
I have a cross promotion campaign agreement with another member of #CourseFromScratch to help promote my course, and I am in conversations about writing a book with someone I met through using Danielle's strategies on Instagram."
- Marie Deveaux, Founder of MarieDeveaux.com
Ready to create & launch your online course with someone who's been behind dozens of launches?
Hi! I'm Danielle Leslie...
Since 2012, I've helped people earn collectively millions of dollars by monetizing their content & expertise through online courses.
I got my start at Udemy (the largest online course platform) where I worked as the Course Launch Coach helping thousands of people launch their courses. My courses have 50,000+ people enrolled around the world.
I'm committed to helping people like you package your passion & expertise into premium online courses for increased freedom, recognition, and impact.
14-Day Moneyback Guarantee
If you join Course From Scratch, follow our MVC (Minimum Viable Course) Method for 14 days, participate in the Q&A Calls and group feedback, implement and complete the action steps and don’t see results, we will provide extra coaching support to help you launch or issue you a 100% refund if we decide we cannot help you launch successfully.
“I've been working with Danielle since the start of Travel Noire and she is, in part, the reason we've been able to quadruple our conversions. Her guidance has resulted in five figure launches for us. If you're serious about making an impact in this world, Danielle is your go to girl.”
- Zim Ugochukwu, Founder of Travel Noire, Recipient of Oprah’s Super Soul 100
"I've gone from 0 to 20k followers on Instagram in 1 year and now done over $100k in sales."
- Tara Reed, Founder of Apps Without Code
"I increased the prices of all of my offerings because of this course. I have enrolled 1 client at $397. I finished my freebie, course content and course workbook within a week of joining this course."
- Dawn McKinnis, Founder of Atmospheres of Wellness
"My renewed faith that it really is not that hard to accomplish my launch. Knowing the core pieces to execute, do them, and forget the rest is what Danielle teaches. I've always heard 20% of the effort gets you the results you want, but no one has been able to successfully teach me what the 20% is, until now. Danielle is teaching the way to your SIMPLE, SUCCESSFUL, & SUSTAINABLE launch."
- Lyn Tally, Founder of LynTally.com
What if I don't have a topic or expertise? I don't know what to create my course on.
You can absolutely be successful in #CourseFromScratch if you're in a place where you're still identifying/uncovering/packaging your expertise. Here's what we cover in #CourseFromScratch that will help you specifically:
Is #CourseFromScratch still relevant if I'm a service provider?
Absolutely. We have a few service providers enrolled in #CourseFromScratch using it to develop their offer and close high-paying clients. There are also several Members who received 1:1 clients as a result of launching their course. All of the strategies we cover in #CourseFromScratch are relevant.
Watch these videos for more Member results:
Jess Grippo, Brooklyn, NY
Topic: Dance
Course: Dance Yourself Free (6 weeks to create a dance rebel routine and get back to yourself, especially after a breakup or breakdown)
"Within 10 days of joining Course From Scratch, I enrolled 4 people into my program and made my investment back."
Emmelie de la Cruz, Atlanta, GA
Topic: Marketing
Course: How to Monetize Your Influence as an Everyday Social Media Influencer
"I made $10,000 using Danielle's approach inside Course From Scratch. I didn't think I needed this program b/c I'm an experienced marketer, but this course completely changed the way I look at my business."
Eugene Bush, Atlanta, GA
Topic: DIY Video Production
Course:
"Within 6 weeks, I made $2,500 and now I have a product to continue selling."
Joy Perreras, Auburn, CA
Topic: Mid-life Women Empowerment
Course: Help women 45+ jumpstart their next chapter with ease
"As a Baby Boomer pushing 60, technology is like kryptonite. The What The Tech?! lesson inside Course From Scratch showed me how to set up my marketing with low/no tech which was HUGE. The way the course is set up I can launch with ease & grace."
"I was hesitant to enroll because I was sure I could figure it out myself, [but when I enrolled in #CourseFromScratch], the whirlwind of information that I had been caught in prior to enrolling just vanished. I know a great system when I see one.
Danielle's course has given me the piece of mind that if I just follow this system, all of my thoughts will manifest into action, and action into results. The few exercises I've done thus far have already provided clarity and direction that I can build on. I am going to follow every single step that Danielle has laid out."
- Apollo Emeka
"Danielle is an incredible leader of future entrepreneurs. Her course and her expertise elevate everyone in her program.
She takes tired bloggers and business owners or anyone with an idea or a dream of financial independence and helps them actually make it happen.
What I admire the most is that she tells it like it is, and pushes you to not waste time, but to get it done and not get caught up in things like fancy tech or trying to be perfect. Launched is better than perfect! The course delivers on its promises. The community is filled with encouraging and supportive people, who cheer you on and give you real advice.
The course content is NEXT LEVEL, clear and purposeful, every single assignment helps you launch your course."
- Nadalie Bardowell, Founder of It's All You Boo
"One word: EPIC! Within in a week,I gained over 150 followers in 3 days and landed a client who purchased a $1200 package from me. The way I priced & positioned my packages was because of Danielle's knowledge and insight."
- Chasity Hampton, Founder of Whimsical Designs by CJ
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