Create & launch your #CourseFromScratch profitably
in 60 days— and say goodbye to that earning ceiling (for good)!
"Is this real life?"
Imagine being on vacation, seeing notifications that you have a new deposit in your account for $197 or $1595 from people purchasing your online course—
while you were brunching on the beach, exploring street art, or sipping a coconut…
That’s what happened to me.
Me on vacation, sippin' frozé thinking: "Is this real life?"
Course flops? Been there. No email list or social media following? Been there, too.
I created my first online course in 2011, and I’ve been helping others launch their courses ever since. Today, my courses have over 50,000 people enrolled around the world.
Today, I know what it takes to create & launch a profitable online course.
But this was me in 2011...
I had just co-founded a startup, raised investment capital, and completed an accelerator program.
But after almost 2 years, we had no customers, no traction, and no hope.
So, here I was moving back in with my mom in a small apartment in Redondo Beach...
A few short months later, I tried launching my first online course, and it was a flop.
I tried all the tactics I learned from "the pros" but it was a complete #fail. That's when I learned the difference between knowing all the tactics and having tact and a strategy to make them effective.
And then I joined Udemy...
If you're not familiar with Udemy, it's the place to publish and purchase online courses. Udemy has over 10,000 experts with online courses and millions of people taking online courses.
For almost 3 years, I worked at Udemy as a Course Launch Coach. I spoke to and advised dozens of experts on their course launches. The courses I created now have over 50,000 people enrolled around the world.
So... enough about me...
You've spent years honing your expertise, creating content, growing your followers, and you're ready to build a profitable business around it.
"With Danielle's methodology, in 7 days, I made $6,500 in product & course revenue using the techniques learned in the class. I also increased my email subscribers by 2x and Instagram followers by 3x. "
-Lolita Walker, Founder of LolitaWalker.com
"Danielle is an incredible leader of future entrepreneurs. Her course and her expertise elevate everyone in her program. The course content is NEXT LEVEL, clear and purposeful, every single assignment helps you launch your course."
- Nadalie Bardowell, Founder of It's All You Boo
WATCH TARA'S VIDEO:
"Danielle helped me turn my blog into a course and make over $70,000 from my course launch. My business has changed entirely."
Have you been “on the verge of” or “about to” launch your blog, course, or business for far too long?
I’ve been there. And let me tell you… Once I realized these TWO things, everything changed. Want to know what they are?
#1: You DON'T need to hide away in a cave for 2 years to create The Perfect Online Course™
You can create what I call a MVC (Minimum Viable Course)—where you create your course content in just 1 day. This is all you need to start making money from pre-selling your course.
Does this actually work in practice? Uh, yeah!
"Using Danielle's amazing MVC system, I made $14,967 in revenue in 7 days. The MOST important thing it's taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides."
-Nicaila M.
"I was shocked. I was just having a conversation and BAM!!! $1500 baby! I am only at the beginning of module 1. #CourseFromScratch is absolutely a game changer. "
-CheRonda G.
“I thought I had to spend countless hours pre-recording and editing videos for my course… Danielle introduced me to the MVC approach, and I made over $10,000 before I created any course content. It changed everything!"
- Tara R.
#2: The success of your launch is not personal—it’s math. Either you have the numbers, or you need to get the numbers. It comes down to LMNOP:
L aunch
M ath
N ot
OP tional
Once I learned "Launch Math," I went from $1,000 course launch to a $20,000 launch to a $40,000 launch and so on…
It's a simple formula that makes it easy for you to predict how much money you'll make from launching your course.
“I signed a $5,000 consulting client today from one of my 8 pilot validation calls."
- Shadi M.
I was hired to MC Blavity's inaugural EmpowerHER Conference in NYC
- INSTANT INFLUENCER STATUS: Become the most sought out expert in your niche... like, forreal—it's crazy how fast a course gets you noticed
- DREAM CLIENTS: Attract amazing clients who pay you top dollar because you have a unique methodology that you teach in your course... I'll show you how to develop your own methodology.
- INVITATIONS FOR PAID SPEAKING OPPORTUNITIES: Your premium course gives you instant credibility & visibility in the market, so be ready to take your expertise to new audiences!
- THE *RIGHT* AUDIENCE: You can stop playing the IG popularity contest—no more focusing on followers; this will grow your *right* audience and attract the people who really want to learn from you.
- CONSISTENT INCOME: You'll now have a digital product with little overhead cost that makes you money around the clock (it's still suh-weet seeing that Stripe transfers hit my bank account every month!)
INTRODUCING:
A 60-day program to help you create & launch your online course profitably—without the tech nonsense or content overwhelm.
- Select your profitable course topic and T.A.S.T.Y. course name that sells
- Position yourself as the brand authority in your niche
- Build your audience of MVPs (Most Valuable PAYERS)
- Get course sales before you even finish creating your course content
PART 1: THE COURSE
Step-by-step videos to help you create & launch your course in 60 days
I’m so literal, detailed, and thorough with my instructions and resources inside #CourseFromScratch. There’s little room for f* ups or mishaps.
Either you do the work and get the results, or you don’t do the work and don’t get the results. I'm here supporting you every step of the way.
PART 2: THE COMMUNITY
Live 24/7 support in our private community of course creators from around the world
- Find launch partners & affiliates for your course launch
- Connect with accountability partners in different stages of business
- Learn what's working (& not working) for other course creators in various niches
PART 3: THE COACHING
Group Coaching Calls to get your questions answered LIVE and workshop your course launch
Here's what you'll learn:
MODULE 0: INTRODUCTION
- What are the 3 Cs of launching your course and getting paid?
- What's an MVC?
- Set your course launch goal
“To date, I have 6 total signups at $497! I'm super geeked that within 6 weeks of joining #CourseFromScratch, I've made more than my money back and the next class will be pure profit. #receipts
- Eugene Bush, CEO of E-Tre Productions & Creator of The Producers Course
"Using Danielle's amazing MVC system, I made $14,967 in revenue in 7 days. The MOST important thing it's taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides."
- Nicaila Matthews Okome, Founder of Side Hustle Pro
MODULE 1: CUSTOMERS
- Select your course topic
- ID your Perfect Customer Profiles
- Grow your email list by 250 subscribers
"The program has helped me gain clarity on what to offer clients and bring in value that they will actually pay for. It has also helped me realize my own value and charge prices that reflect what I’m truly worth."
- Vanessa Smith, Founder of Mint Worthy
"4200 emails in 5 days. 24 people interested in my course that I haven’t completed yet. I guess governement contracts are hot."
- Cassandra Bradford Wilson, Founder of Genesis Preferred
"The roadmap provided keeps me on track and always knowing what to go back to and tweak or check off. That means more than money for me at this point! I gained 2,700 email subs since first starting two months ago."
- Lorell Hollandd, Founder of LorellLane.com
MODULE 2: CULTURE ADD
- Create your Brag Bank
- Write your Brand Authority Bio
- Create your Fancy Framework
"I learned to showcase my storytelling gift, which has measurably improved my Instagram post content. I gained the mental clarity and emotional intelligence needed so that I can charge what I am truly worth. The ongoing access to Danielle, an engaged online community, and insights about course-development tools have been invaluable."
- Michele Tapp Roseman, Founder of micheletapproseman.com
MODULE 3: CONTENT
- Create your TASTY course title and subtitle
- Outline your course's learning and doing objectives
- Create your Fancy Framework
"Danielle is an expert teacher. It's one thing to know what you know and another thing to know how to teach what you know. Danielle's years of experience working with course creators shows—she schools you in instructional design and she models it by structuring the curriculum in a clear, easy to follow way where one week builds upon the next. She also puts you into action and gets you out of your head. I'm a better business person and a better teacher because I now understand how to teach in a way that serves my clients better."
- Titilayo Tinubu Ali, Founder of Own Your Expertise
MODULE 4: CONVERSIONS
- Price your course
- Learn the 9 mental triggers of a launch
- What's a phone funnel?
- How to work with affiliates and pre-sell your course
“I grew my email list to 570, priced my course at $597, and made $4,500! I recently resigned from my job as a Communications Director. In #CourseFromScratch, I got more clear about what I want to offer."
- Ashley Joy, Founder of Ashley Joy Speaks
"With Danielle’s help, I sold out my first program and set up my course platform in a weekend. In just 2 months, I booked over $20,000 in course sales by promoting to my Instagram followers.”
- Mandela Schumacher-Hodge Dixon, Host of The Startup Couch, Forbes 30 Under 30
"I landed my first affiliate partner; I have $300 in sales; I got 45 emails in 1 day; I set up IG easily; I recently got the first sale that I did zero work for. Danielle’s low or no tech system is of utmost importance."
- Daniel Hunt, Founder of Loan Life
EXTRAS
- Weekly Q&A calls with Danielle
- 7-Day Email List Builder
- 3 FREE months of Teachable Pro
- #WebinarFromScratch
- Tech Tutorials
- And even more extras!
The community and the coaching calls are first class. Everyone is super supportive and I have found a tribe of like-minded women and we have formed an accountability circle. I love that about the group, everyone is friendly, and supportive, like Danielle.
The course is the bomb! Bite sized learning is spot-on. It is just enough information so as not to overwhelm. The ability to ask any question and receive honest feedback is priceless. Well work the money 1000x over.
- Aithyni Rucker Robinson, Founder of The Career Design Lab
"I would describe Danielle as amazing, thorough and ACCESSIBLE, which is awesome. The community is extremely supportive and motivating and the course provides the structure that I need. I'm SO grateful to have found all of the above!"
- Kimberly Blount, Founder of Real Life True You
LIMITED TIME BONUSES
Get the following when you enroll today...
($297 value)
No tech nonsense! Forget hiring an expensive designer/developer to create a custom course platform. You'll get FREE, immediate access to Teachable, and set your course up in an afternoon with no stress and no cost.
No begging your techie friend to help you
No posting desperately in FB groups
No wasting $5,000 on a designer/developer
No hundreds of hours down the drain
...I'll show you how to DIY the heck out of your course platform.
#WebinarFromScratch
($497 value)
This is how you'll SCALE YOUR COURSE SALES. Get the webinar slides & sequences that made me over $80,000 in course sales.
Webinars are one of the best ways to sell your course. Email conversion rates are 1-3% whereas webinars can convert as high as 30%.
7-day Email List Builder
($497 value)
Do you know how unstoppable your brand & business become when you have your own email list? They say "the money is in the list" for a good a** reason. No list? No worries! My 7-day List Builder shows you how to build your email list from 0 to hundreds of people interested in learning from you in just 7 days….
Remember the time I helped the Kids Yoga Teacher with no email list get just 100 email subscribers and then do a $10,000 course launch in 30 days?
Yeah, we did that. Now it's time to recreate that for you.
PAY IN FULL BONUS
When you PAY IN FULL, you'll also get access to...
PAY IN FULL BONUS
LIVE SESSION WITH ME: Set up Your Instagram Automation & T.A.S.T.Y. Posts
($250 value)
We’ll implement for you the system that grew my Instagram followers to 20k of the RIGHT followers and made over $25,000 in 1 month as a result:
Research your Perfect Customer Profiles
Find similar target accounts
Set them up in the software
Optimize your IG bio
Create 4 pieces of T.A.S.T.Y. Content
Imagine growing to 20k followers in 1 year and making $25,000 from your product(s) through Instagram.
PAY IN FULL FOR #COURSEFROMSCRATCH, AND JOIN ME ON THIS LIVE SESSION
"I've gone from 0 to 20k followers on Instagram in 1 year and now done over $100k in sales."
- Tara Reed, Founder of Apps Without Code
"One word: EPIC! Within in a week, I gained over 150 followers in 3 days and landed a client who purchased a $1200 package from me. I priced & positioned my packages because of Danielle's knowledge and insight."
- Chasity Hampton, Author & Illustrator
"I’ve been blown away by the response my 1st T.A.S.T.Y. post is receiving on Instagram. To date, the post has 600 likes, 140 comments, and I’ve gotten 30 interested course leads who opted in. All with only 2K followers!"
- Daria Wright, Hair & Makeup Artist
PAY IN FULL BONUS
$100k Course Launch Breakdown
($197 value)
You'll receive the EXACT launch timeline, emails, ads, & strategies behind my $167,639 course launch:
6-figure Launch Timeline
All Emails (email subject, copy, & performance)
Actual Ads (images & copy)
What Worked & What Didn't
Imagine having the blueprint behind an online course launch generating $167,639 in 2 weeks.
PAY IN FULL FOR #COURSEFROMSCRATCH, AND RECEIVE THE $100K COURSE LAUNCH BREAKDOWN
Here's what previous clients are saying:
"With Danielle’s help, I sold out my first program and set up my course platform in a weekend. In just 2 months, I booked over $20,000 in course sales by promoting to my Instagram followers.”
- Mandela Schumacher-Hodge Dixon, Host of The Startup Couch, Forbes 30 Under 30
"I've gotten my first couple of paying clients and officially become an entrepreneur, which was a life goal of mine!
I'm now preparing for a broader launch and almost every day I feel like the course helps me with a different aspect of my business. Even the little things - going out and asking for/getting my first Instagram takeover opportunity or guest blog post, seeing good opener rates for my email broadcasts - are really exciting, motivating and confidence-building, and this course has helped me with all of them."
- Carly Helfand, Founder of 52CitiesBlog.com
“I've increased my email list, launched my course, had 3 people enroll, and secured a corporate client. I’ve gotten more service leads and inquiries this past month since starting the program than ever before!
I’m now gearing up for my second course launch with a higher price point. I’ve made my investment back and more importantly, feel more confident charging what I know is my value.”
- Tamera Darden, Founder of Darden Creative
"I was hesitant primarily because of the money - I didn't want to waste it and still be left clueless.
But first, #CourseFromScratch has totally expanded my understanding of how I can be making money online. I had some assumptions, but the real, totally attainable avenues highlighted in the course were beyond my previous assumptions.
Second, it's given me a clear path to launch. Danielle's instruction is so specific, and it's moved me from Point A to Point B to Point C and beyond.
Third, it's given me access to immediate feedback, not only from Danielle but also from the other students in the FB community.
AMAZING. 100% worth the investment. The course exceeded my expectations a few days in.
- Ashley Lepczyk
"Danielle has taught me that I don't have to throw money away on Facebook Ads to launch my course. In 7 days I have subscribed 30 (very excited!) followers to my early-bird email list who want to know the minute my course launches. I've also added another 50 to my list who are super keen to watch my first Webinar next week. So that's 80 people, without running ads or sending ANY spammy messages!
Danielle has given me the confidence to step into my own power as an authority on my topic. I KNOW I've found the right mentor in Danielle. Her fluff-free approach is so refreshing, and it's been such a relief to have an expert in my corner."
- Kate Whillock, Founder of The 7 Second Edit
"My Instagram is booming with tons more engagement, and more people reaching out on DM to collaborate. I now have 3 accountability partners from the #CourseFromScratch community, pushing me to finish each step.
I have a cross promotion campaign agreement with another member of #CourseFromScratch to help promote my course, and I am in conversations about writing a book with someone I met through using Danielle's strategies on Instagram."
- Marie Deveaux, Founder of MarieDeveaux.com
WATCH ANNA'S VIDEO:
"In the end I did $12,000 in my first beta launch, and that was to a very small list...a few months later did $20,000 for my second launch!"
"I was working 80-100 hour weeks, I was commuting 2-3 hours a day, managing a 12-person team... but I was passionate about my work. Then I became pregnant, so I had to make a change. I asked myself: How can still make an impact on people’s lives without having all the overhead?
When I approached Danielle, my goal was to do $4,000 in sales and I was planning to sell my course for $200 or $100 with discounts. Danielle helped me price my course higher, and she provided a clear launch roadmap, so in the end I did $12,000 in my first beta launch, and that was to a very small list, so it was an amazing result and a really good percent conversion.
It showed me what was possible and what people are willing to pay for my course. I gathered awesome testimonials and launched again just a few months later and did around $20,000 for my second launch! Most importantly, I regained my quality of life."
-Anna Rakoczy, The Homemade Method™
Ready to create & launch your online course with someone who's been behind dozens of launches?
Hi! I'm Danielle Leslie...
Since 2012, I've helped influencers including Guy Kawasaki earn collectively millions of dollars by monetizing their content & expertise through online courses.
I got my start at Udemy (the largest online course platform) where I worked as the Course Launch Coach helping thousands of people launch their courses. My courses have 50,000+ people enrolled around the world.
I'm committed to helping people like you package your passion & expertise into premium online courses for increased freedom, recognition, and impact.
So, are you ready to create & launch your course?
“I grew my email list to 570, priced my course at $597, and made $4,500! I recently resigned from my job as a Communications Director. In #CourseFromScratch, I got more clear about what I want to offer."
- Ashley Joy, Founder of Ashley Joy Speaks
“I've been working with Danielle since the start of Travel Noire and she is, in part, the reason we've been able to quadruple our conversions. Her guidance has resulted in five figure launches for us. If you're serious about making an impact in this world, Danielle is your go to girl.”
- Zim Ugochukwu, Founder of Travel Noire, Recipient of Oprah’s Super Soul 100
"I've gone from 0 to 20k followers on Instagram in 1 year and now done over $100k in sales."
- Tara Reed, Founder of Apps Without Code
"I increased the prices of all of my offerings because of this course. I have enrolled 1 client at $397. I finished my freebie, course content and course workbook within a week of joining this course."
- Dawn McKinnis, Founder of Atmospheres of Wellness
"My renewed faith that it really is not that hard to accomplish my launch. Knowing the core pieces to execute, do them, and forget the rest is what Danielle teaches. I've always heard 20% of the effort gets you the results you want, but no one has been able to successfully teach me what the 20% is, until now. Danielle is teaching the way to your SIMPLE, SUCCESSFUL, & SUSTAINABLE launch."
- Lyn Tally, Founder of LynTally.com
What if I don't have a topic or expertise? I don't know what to create my course on.
You can absolutely be successful in #CourseFromScratch if you're in a place where you're still identifying/uncovering/packaging your expertise. Here's what we cover in #CourseFromScratch that will help you specifically:
- Five Star Course Topic: We'll narrow down what topics help create the brand you envision for yourself, enliven you, and put you in the best position to shine as an authority.
- Perfect Customer Profile (PCP) Informational Interviews: When you get on the phone with people who you'd be excited to mentor/coach/work with and ask them questions, you'll realize how much of an expert you really are!
- Create your Brag Bank and Uncover your Culture Add: I'll guide you through an exercise where you'll uncover accomplishments, triumphs, skills, experiences — whatever makes you different is your biggest asset. Here you'll be able to articulate your Culture Add — your competitive advantage.
-
Fancy Framework: You'll learn how to create your very own framework or recipe for success to help you stand confidently in your expertise!
Is #CourseFromScratch still relevant if I'm a service provider?
Absolutely. We have a few service providers enrolled in #CourseFromScratch using it to develop their offer and close high-paying clients. There are also several Members who received 1:1 clients as a result of launching their course. All of the strategies we cover in #CourseFromScratch are relevant.
"I was hesitant to enroll because I was sure I could figure it out myself, [but when I enrolled in #CourseFromScratch], the whirlwind of information that I had been caught in prior to enrolling just vanished. I know a great system when I see one.
Danielle's course has given me the piece of mind that if I just follow this system, all of my thoughts will manifest into action, and action into results. The few exercises I've done thus far have already provided clarity and direction that I can build on. I am going to follow every single step that Danielle has laid out."
- Apollo Emeka
"Danielle is an incredible leader of future entrepreneurs. Her course and her expertise elevate everyone in her program.
She takes tired bloggers and business owners or anyone with an idea or a dream of financial independence and helps them actually make it happen.
What I admire the most is that she tells it like it is, and pushes you to not waste time, but to get it done and not get caught up in things like fancy tech or trying to be perfect. Launched is better than perfect! The course delivers on its promises. The community is filled with encouraging and supportive people, who cheer you on and give you real advice.
The course content is NEXT LEVEL, clear and purposeful, every single assignment helps you launch your course."
- Nadalie Bardowell, Founder of It's All You Boo
“Danielle knows better than anyone how to drive customer engagement with content. She helped us grow subscriptions massively to our online course and will undoubtedly be able to help you grow your sales!"
- Jaime Brodie, Founder of Cosmic Kids Yoga
"I’m a course junkie and have enrolled in over 10 courses in 2 years. Before #CourseFromScratch, I made $800 with the launch of my course. I’ve launched twice since completing #CourseFromScratch and my latest launch was almost $5,000! I'm getting ready to launch again and I’m on target to double that last figure!
This course is simply A-1. Danielle actually cares about the students and it’s literally the first Facebook group that I’ve ever been active in. I actually wanted to read the posts and interact with the other students."
- Dorianne St. Fleur, Founder of Your Career Girl
"One word: EPIC! Within in a week,I gained over 150 followers in 3 days and landed a client who purchased a $1200 package from me. The way I priced & positioned my packages was because of Danielle's knowledge and insight."
- Chasity Hampton, Founder of Whimsical Designs by CJ
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